Subaru has long been a brand of vehicles associated with class, luxury, and reliability. It also continues to get favorable reviews for its high resale value of its pre-owned vehicles.

These reviews have especially caught the notice of Kelley Blue Book. KBB recently handed Subaru several of its most noteworthy awards that are designed to instill confidence in consumers and also help them make good car-buying decisions.

Best Resale Value for the Brand

When KBB gave Subaru its highly coveted Best Resale for Brand award in 2020, it handed this brand its fourth award in this category. Subaru also won this award in 2011, 2015, and 2016.

In particular, Kelley Blue Book recognized a number of Subaru's 2020 vehicle models. It gave this award to this brand for its vehicles' projected retained values through a five-year period of ownership.

This award is particularly important for the car industry because it is designed to help customers make more informed decisions about what new and pre-owned vehicles to buy for themselves and their families.

It especially takes into consideration depreciation of a brand's vehicles. Depreciation is the foremost expense that car owners face during the time that they own their vehicles.

The president and CEO of Subaru of America acknowledged the importance of receiving this prestigious KBB award. He said that the award highlights the brand of vehicles' segment-leading value and class-leading safety, durability, and reliability.

Best Resale Value in Five Categories

In addition to giving Subaru of America the award for Best Resale Value for Brand, KBB also awarded the company the top prize in five vehicle categories. Subaru took home first prize in categories for:

  • Compact car
  • Midsize car
  • Subcompact SUV
  • Compact SUV
  • Midsize SUV

Kelley Blue Book recently marked its 18th year for its Best Resale Value Awards. The awards themselves are based on projections taken from KBB's Official Residual Value Guide, which are determined by experienced vehicle analysts who review the statistical models from millions of transactions.

Subaru of America is a wholly-owned subsidiary of Subaru Corporation of Japan. It is headquartered in Camden, New Jersey.

Check out Subaru’s latest models and more right here at Palm Springs Subaru near Cathedral City. We’re here for our Palm Desert and Indio customers with the service and support you deserve. La Quinta customers can also browse our new inventory online as well.

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